I just bought my FFH on Saturday and I love it. The only major negative is the ride quality. There are a few more features I wished it had like smartkey, cooled seats, memory seats, homelink, and gas door lock.
I did compare and test drive the Prius IV and almost bought it (put 500 down to hold it). I found that the Prius does have a softer ride. It's not as firm as the FFH(felt every bump in the road). But Prius doesn't switch from electric to gas as seamlessly as the FFH.
The Prius also has some interior quirks like the shifter and the placement of the instrument panel in the middle. Also there are no power seats on the IV. The sales guy almost had me sold with quality/reliability being all Japaness parts and build.
After sleeping on it and test driving the FFH again I knew I had to get it. The normal driving, interior, sportier exterior and features put it over the top. Toyota did make the Prius look a little sportier by changing the headlights/spoiler and such but it wasn't enough for me.
I tried to test drive a Camry hybrid but there were none in north Dallas. I think the CFC deal sold them all? Toyota dealerships didn't have much inventory on Camrys after that deal.
There are very few loaded FFH's around too. Only 1 on the lot at the dealership near me. I had to drive 1.5 hours to get the color combo I wanted...
BK