Hi,
I just bought a 2010 Sport with the 402A pkg, FWD and Floor mats. I got the X-plan price and the dealer bought my 2008 edge out of my lease early and gave me $500 for it. They also threw in factory remote start. I think the MSRP was about $30,300. After X-plan, incentives and the $500 for my edge the price was about $24,300. I hope this helps you negotiate.
Good Luck,
Steve