So I wanted to post some stats here to add to this discussion:
Car Sales in 2017/2018
https://www.statista.com/statistics/204354/us-light-vehicle-sales-in-september-2011-by-company/
Car sales in Canada (Where I am):
https://www.statista.com/statistics/451443/canadian-monthly-vehicle-sales-by-brand/
Fusion sales:
http://carsalesbase.com/us-car-sales-data/ford/ford-fusion/
These numbers ARE NOT BAD
the problem with James Hackett, CEO of Ford is that the fusion was at the end of its product cycle. He needed a refresh, instead, he let the generation go on longer than it should than scrapped it. I guarantee you with the right marketing, value, engineering and features the Fusion sedan could easily be the top mid-sized SUV that Canada/USA wants.
but to bow out completely? this might have a chain reaction, where people won't even turn to ford for trucks, Mustang only edges out the challenger and Camaro. there are better SUVs on the market, Ecoboost is not a favorite of mine, but if i had to choose in that segment, easily go with the HRV. If someone said small SUV, I would easily go with an x1 28i.
I wish I just stayed german, we have a BMW and used to have golf, both are excellent and ahead of their times.
PUT ME IN COACH, PUT ME IN.