Virus Posted April 14, 2009 Share Posted April 14, 2009 Why is the Milan's MSRP priced at $1,480 above the Fusion when equipped the same? Milan 300A & 58N Fusion 502A 0 Quote Link to comment Share on other sites More sharing options...
NewNole2001 Posted April 14, 2009 Share Posted April 14, 2009 Why is the Milan's MSRP priced at $1,480 above the Fusion when equipped the same? Milan 300A & 58N Fusion 502A Well, it is a Mercury, which is a "luxury" brand, so think of it as a luxury tax. Plus they probably use nicer leather or something. 0 Quote Link to comment Share on other sites More sharing options...
Virus Posted April 14, 2009 Author Share Posted April 14, 2009 Well, it is a Mercury, which is a "luxury" brand, so think of it as a luxury tax. Plus they probably use nicer leather or something. None of the Ford dealers in the DC area have been willing to come off of MSRP. I found a Mercury dealer willing to sell a fully loaded Milan with the packages mentioned above plus the remote start for $31,995 + TT&T. That's $1,425 off MSRP which sounds pretty good from what I've been reading, but that also put's it right at the Fusion MSRP with the 502A package. Just curious why the Milans price is so much higher. 0 Quote Link to comment Share on other sites More sharing options...
jamgolf Posted April 14, 2009 Share Posted April 14, 2009 In Dallas/Fort Worth area some dealers are asking for up to $3K above MSRP. Some are firm on MSRP. I think dealers asking above MSRP are making a mistake. I believe the way the economy is, the way gas prices have normalized and are not as high as they were last year and they way auto sales have plummeted I dont understand their strategy of higher than MSRP pricing. Ford should just take this opportunity and just nail it. They should sell all the Fusion hybrids as fast as possible to capture this market. A lot of folks I would think would seriously consider the new 2010 Prius which is only a month or so away from dealer lots. I hope Ford and Ford dealers dont miss a golden opportunity to make a serious dent in Toyota's dominance in the hybrid domain. 0 Quote Link to comment Share on other sites More sharing options...
M.R. Posted April 14, 2009 Share Posted April 14, 2009 Mercury tends to run little higher than ford. We had a mercury salesman that Mercury tends to have more bells and whistles, such as maybe a little fancier front end or healights. He likened the ford/mercury comparison to the toyota/lexus difference. I don't know if that's an accurate comparison or not, but that was his explanation. Any opinions? 0 Quote Link to comment Share on other sites More sharing options...
svjim Posted April 14, 2009 Share Posted April 14, 2009 In Dallas/Fort Worth area some dealers are asking for up to $3K above MSRP. Some are firm on MSRP. I think dealers asking above MSRP are making a mistake. I believe the way the economy is, the way gas prices have normalized and are not as high as they were last year and they way auto sales have plummeted I dont understand their strategy of higher than MSRP pricing. I have to agree with you on that. While I think the FFH is a better car then the Toyota Camery Hybrid, I wouldn't pay a dealer a premium for it, not in this economy. Plus I know a number of people like me, decided to buy American this time around. So you don't need to take a bunch of bull from a greedy dealer. I'm paying $500 over dealer invoice on mine. I went through Costco, and even though the dealer did not have an agreement with Costco at the time for the FFH, they gave me the 500 over invoice. That is in Silicon Valley, where there are probably more hybrids then any other place in the world. If you have a Costco member ship, I would use them because if nothing else you are going to end up talking with the fleet salesman and not some sleazebag on who is on commission. Use Costco to contact more then one dealer for best results. Don't let the "we don't have an agreement with Costco for the FFH" stop you from pushing for a deal. Jim 0 Quote Link to comment Share on other sites More sharing options...
asperities Posted April 14, 2009 Share Posted April 14, 2009 There are cosmetic differences between the two (at least in the Fusion/Milan model). The only "luxury" difference that I am aware of is the two tone leather in the upgraded interior. The design windshield pillar forward is different. As for the price differential, some of it seems to a matter of discounting. if you get the full monty, Ford has a larger discount than Mercury. In addition, mercury provides a "spoiler." If you eliminate the discount, the price differential is only a few hundred dollars after allowing for the spoiler and two tone leather (items that can be added to other cars). As for DC pricing, we ran into that as well when we decided that we would only buy one if we could order it before the expiration of the ful tax credit. Since we could only find one to test drive the day before (March 30) we didn't have a lot of time to negotiate. I made the same offer to 5 dealers and one of them said fine. The other dealers either didn't respond or wouldn't sell below MSRP. Funny note, the dealer whose car we tested was a good distance away, and that particular store had at least two closer dealerships. They wouldn't budge!. Day after the expiration of the full credit they emailed my wife asking "what happened." My wife nicely explained we had purchased the car at a local dealer for a decent discount. They asked what dealer and we didn't tell them (nor did we try to shop his price). Too funny. Two days later we recieved an email from the same chain's Richmond store (!) offering us an instock base Fusion Hybrid. Again my wife indicated we had already bought. We had never contacted the Richmond dealership -- clearly the Gaithersburg branch referred us to them (no we don't live any where near Richmond). Mercury tends to run little higher than ford. We had a mercury salesman that Mercury tends to have more bells and whistles, such as maybe a little fancier front end or healights.He likened the ford/mercury comparison to the toyota/lexus difference. I don't know if that's an accurate comparison or not, but that was his explanation. Any opinions? 0 Quote Link to comment Share on other sites More sharing options...
peteostro Posted April 14, 2009 Share Posted April 14, 2009 Since sales and profits are down for their other cars and people are calling about the FFH they are trying to make as much money as they can. I also think allot of dealers are seeing the Tax credit as a way of justifying not selling under MSRP. Ford dealers are not owned by ford, so Ford isn't making any addition money over the invoice. Thought the car dealer is with Ford's dealer hold backs around 3-4% of total MSRP. I figure that they made about 3-4k on my car purchase. I was sorta pissed at the dealer because my wife lost her title to her car and they wanted a $100 finders fee to get it. We told them no way, the dealer should pay it since they asked us to do a favor and switch financing the car over to them (same rate). If we got the title our selves it would have cost $25 and 3-4 weeks for the RMV to mail it. They said no, they would not wave the $100. I wanted to tell them forget it and just go to another dealer, but they knew they had me since I wouldn't get the $3400 tax credit then. So this pretty much confirms what I think about most car salesmen. 0 Quote Link to comment Share on other sites More sharing options...
bbf2530 Posted April 14, 2009 Share Posted April 14, 2009 Why is the Milan's MSRP priced at $1,480 above the Fusion when equipped the same? Milan 300A & 58N Fusion 502A Hi Virus. :D In addition to styling differences, slightly more upscale materials etc, there are also standard equipment and content differences between the Milan and Fusion. The Milan comes standard with a few additional items that are either extra cpst or not available on the Fusion. At the moment, I can not recall all of the differences between the two, but if you go to the Mercury and Ford sites and compare the two, line item by line item, you will find the differences. Good luck. :beerchug: 0 Quote Link to comment Share on other sites More sharing options...
Virus Posted April 15, 2009 Author Share Posted April 15, 2009 Thanks for the quick responses. I prefer the Milan styling over the Fusion so I'll probably eat the extra money to get what I want. I have yet to see one or drive one in person. One of my employees has a 2008 Fusion. I'm hoping the materials have been substantially upgraded. I wasn't very fond of the rubbery dash and it's cheap look. What did impress me is the lack of any rattles whatsoever. The car seemed "bullet proof". Pulling the trigger will be extremely hard on two fronts. I've never paid more than $500 over invoice and more importantly I currently have a 2007 G35 Sedan Sport. Moving from a vehicle with tons of hp going to the rear wheels and incredible handling to a FWD car that is slow as molasses will be a huge change. I absolutely love my G35. Reality is I have 3 small children and only drive my car to and from work and the daycare. Weekends it's minivan central. The Milan will allow me to take HOV and save me upwards of $3,000 a year in fuel. I have to fill the G35 with premium gas and I usually fill up twice a week averaging 18-19mpg. 0 Quote Link to comment Share on other sites More sharing options...
WPWoodJr Posted April 15, 2009 Share Posted April 15, 2009 Why is the Milan's MSRP priced at $1,480 above the Fusion when equipped the same? Milan 300A & 58N Fusion 502A I priced them in Philadelphia area and they came out about $1150 different - Milan was $33090 and Ford was $31940 (502a). I got my 502a for $30,120. 0 Quote Link to comment Share on other sites More sharing options...
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