Jump to content

Fusion Name is now a "Sport Wagon"


ClaveMan
 Share

Recommended Posts

July 11, 2018, 6:00 AM CDT

Bloomberg Business

Ford Is Killing the Fusion and Giving the Name to a Sport Wagon

 

Quote

The Fusion name probably will live on when the sedan exits early next decade, according to a spokesman. It will be replaced in the showroom by a high-roofed hatchback built on the same mechanical underpinnings, said two people who asked not to be identified revealing future product plans.

 

And you thought it couldn't get worse..

Link to comment
Share on other sites

How is it worse?   This is exactly what Ford said they would do - this is the so called "whitespace" vehicle and a "non-sedan silhouette".   They already showed us the Focus Active - this is just a larger version.

 

Note that Fusion doesn't exit until "early next decade".   They should not have even mentioned any Fusion future plans yet.

Link to comment
Share on other sites

3 minutes ago, akirby said:

How is it worse?   This is exactly what Ford said they would do - this is the so called "whitespace" vehicle and a "non-sedan silhouette".   They already showed us the Focus Active - this is just a larger version.

 

Note that Fusion doesn't exit until "early next decade".   They should not have even mentioned any Fusion future plans yet.

Yes.  Great way to kill current sales off and depress resale value even further. 

Link to comment
Share on other sites

Have you seen the new Mitsubishi Eclipse...Cross?

I lament the loss of cars, I am not a CUV or SUV fan, I have a 2017 Escape because my wife wanted a small CUV. I hate everything that makes it not a car, but that is the way everyone buying new cars is going.

I probably only have 2 car purchases (for myself) to go I hope.

Link to comment
Share on other sites

1 hour ago, robertlane said:

It's great that the Fusion name will live on. . .however, Ford shouldn't have mentioned its death or movement of the nameplate this soon.  Strategic error that's been addressed in Dearborn.

The funny thing is that any time the media or other interested parties ask Ford about future models, the stock answer is, "We don't discuss future plans."

 

Next month we'll be told that Fusion sales fell even further than anticipated.:confused:

Link to comment
Share on other sites

Head explodes.. 

 

It’s been a good reliable car, a good seller for us over the last 10 years or so,” said Joe Wood, new car sales manager at Northgate Ford in Port Huron. “The fact that Ford is decreasing the number of cars alarms people who are loyal Fusion buyers. Keeping the name, a solid name brand, would be a smart idea.”

 

“While current Ford Fusion production ends in a few years, we’ll likely continue to use the name because of its awareness, positive imagery and value with consumers,” said Mike Levine, Ford North America product communications manager. “However, it’s too soon to speculate on what that new vehicle may look like.”

 

Detroit Free Press:

July 11, 2018

You’ll never guess what the new Ford Fusion looks like

Edited by ClaveMan
Link to comment
Share on other sites

Except most Fusion buyers aren't loyal at all - they're only buying cheap SEs and only because they're cheap.   As soon as somebody else offers something cheaper they'll buy that.

 

The premium sedan buyers who were buying Titaniums seem to have migrated to crossovers now.

Link to comment
Share on other sites

  • 5 weeks later...
  • 5 months later...

You can see the Fusion wagon now,just Google it,has been made for a few years overseas. I just got a new se,I like a road car,not a SUV, if I had a choice,the wagon really looks good. Would of got the wagon..Smooth ride,and plenty cargo.

.

Link to comment
Share on other sites

Are you talking about the "Ford Mondeo Estate"? The Sport Wagon isn't going to be a station wagon.

 

Going to be something more similar to the Mitsubishi Eclipse "Cross" or the Honda CrossTour I am guessing.

 

BTW I would love a Mondeo Estate wagon!

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

×
×
  • Create New...